Diversity is the collective difference among us which includes age, gender, LGBTQ, culture, socioeconomic status, education, etc. Inclusion is the practice of making room for, and involving those differences within a specific group. Diversity is a competitive differentiator that shifts market share toward more diverse companies over time. Given the higher returns that diversity is expected to bring, it is better for organizations to invest now since winners will pull further ahead and laggards will fall further behind. Spark Mindset’s goals are to help companies maximize their diversity by creating a culture of inclusion while providing a pipeline to a diverse workforce.